Lloyd Alexander TS - salmon red with white roof

Lloyd Alexander TS - salmon red with white roof

The fine chrome version of the Bremer Lloyd

The choice of colour makes all the difference - both for the prototype and the model. This applied to the original then and is now also true for the WIKING model. The goal pursued by Lloyd with the luxury version of the Alexander TS was to finally make their small car socially acceptable. WIKING illustrates how the designers from Bremen wanted to achieve this objective: By giving it a salmon-coloured body design with a white roof and a healthy portion of chrome trim. At that time, the Lloyd - unlike the Beetle - was considered a small car with the prosperity flair that was associated with its Borgward parent. While it did not have its engine in the rear like the Beetle, it possessed the character of a limousine, which was appreciated by the little man. The Alexander TS" was regarded as the "deluxe" version of the Lloyd. Its deluxe appeal was most notable in the chrome-plated radiator grille - which was further enhanced by the intricate chrome lettering incorporated by WIKING."

1957-61

The Energizer Bunny from Bremen

Body salmon red with white imprinted roof, interior and steering wheel light ivory, chassis in black. Transparent front headlamp inserts. Bumpers, front headlight rings as well as Lloyd lettering, ornamental strips on the sides, door handles and radiator grille painted silver.